The Primo Babies Story

Primo Babies is a homegrown brand that offers gorgeous and engaging playmats for learning and play-time with your little one. Our playmats are made through eco-friendly processes and offers a safe space for your baby as they grow!

Caring for your baby is the most fulfilling experience any parent can have. While awaiting the birth, you will naturally look for baby products which will keep your little one safe and healthy.

We found that available playmats were not durable enough especially against scratches from toys! Thus, we decided to produce our own.

We wanted a playmat that is thick, soft and cushioning; durable and perfect for multipurpose use – for changing diapers, soft on the knees during learning-to-crawl time and anything the little one does on the floor. The playmat must also pass safety standards and be easy to keep clean.

We focused on quality and affordability as we wanted to make this product available to all parents. Good design was critical as we wanted parents to be able to select from a stylish collection of beautiful playmats – lovely, cute, educational and gorgeous carpet-like designs to match any home decor.

After countless months of loving research and production with our team from Singapore, Malaysia and Korea, Primo Babies Playmats was born.

We look forward to hearing from you on our play mats and can’t wait to share with you our awesome upcoming collections!

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